We took cheeky chappy Britain's Got Talents' Sam Kelly from friendly folk boy to fierce rocker.
Taking inspiration from Reiss's 'One the Road' shoot I trudged up and down Oxford St stopping off at Pull & Bear, Zara and Topman to pick up the clothes.
See it in this week's Now.
|The all important clothes|
|My shoot references|
|A private show from Sam|
|Me and the lovely Sam Kelly|
|The article in Now magazine 7th May 2012|