Behind the Scenes: BGT's Sam Kelly

It was all about the boy on last week's Now magazine shoot.

We took cheeky chappy Britain's Got Talents' Sam Kelly from friendly folk boy to fierce rocker.

Taking inspiration from Reiss's 'One the Road' shoot I trudged up and down Oxford St stopping off at Pull & Bear, Zara and Topman to pick up the clothes.

See it in this week's Now.

The all important clothes

My shoot references

A private show from Sam

Me and the lovely Sam Kelly

The article in Now magazine 7th May 2012